A new platform built on fairness, transparency, & growth for all.
A new platform built on fairness, transparency, & growth for all.
Introduction
Changes to This Privacy Policy
easy reserves the right to modify this Privacy Policy at any time. Any updates will be published on the website to ensure transparency and compliance.
How to Contact Us
We welcome all comments, inquiries, and requests regarding our use of your information. For any questions or concerns related to our Privacy Policy, you may reach out to easy through the following channels:
Please note that calls to and from easy may be recorded for quality assurance and training purposes.
Data Collection and Usage
Data We Collect and How We Use It
easy may gather specific details from the users of our platform, such as first name, middle name, last name, street address, country, area, city, contact number, email address, GPS location (for mobile users), and identification details (collectively referred to as "Personally Identifiable Information" or "PII").
Additionally, easy may gather information related to user activity, such as past orders, preferred business partners, restaurants and stores, customer service interactions, reviews of services, restaurants, or shops, and certain social networking preferences such as pages you "Like" or "Follow".
Furthermore, in cases where applicable, easy may request medical prescriptions and health insurance details (collectively referred to as “Health Data”). This data is collected strictly under the conditions outlined in this policy and in compliance with relevant regulations.
easy also employs web analytics tools to monitor and analyze website traffic for the purpose of improving services, advertising, and promotional efforts. Aggregated statistical data may be published or shared with third parties without prior notice or approval, ensuring that no personally identifiable details are disclosed.
How We Use Your Information and Data Sharing Practices
easy utilizes PII to create user accounts, facilitate communication regarding easy services, provide additional features, promotions, and special offers, and process transactions made through the platform. Users may stop receiving promotional communications from easy by visiting www.easy-uae.com or through the platform. Additionally, PII may be used to enforce easy’s terms of service.
Cookies are employed by easy to recognize returning users and improve their overall experience on the platform. For instance, when users with an easy account revisit the site, cookies help identifying them, enabling access to personalized information such as login credentials, language preferences, and country selection. These cookies also support any additional functionalities that may be introduced in the future. easy might provide the collected information to third parties without notice.
To ensure the effective operation of easy’s services, certain PII may be shared with trusted third-party vendors and service providers that assist in integrating application programming interfaces (APIs) and other functionalities required for service delivery. Additionally, easy may share details such as order content, special instructions, first and last names, street addresses, and phone numbers with restaurants, business partners or service providers where user orders are placed, strictly to the extent necessary for processing and fulfillment.
In compliance with applicable regulations, easy may disclose PII to third parties such as legal representatives, collection agencies, regulatory bodies, or law enforcement authorities in response to valid legal requests related to potential violations of easy’s terms of service, contractual disputes, intellectual property matters, or incidents affecting individuals or property.
Non-Personal Data Collection and Usage
Non-Personally Identifiable Information (Non-PII) includes aggregated data, demographic insights, and any other details that do not reveal an individual's identity. easy and its authorized third-party service providers may collect Non-PII, such as MAC addresses, device types, screen resolution, operating system versions, browser details, and demographic data such as location, gender, and date of birth. Additionally, PII may be aggregated in a way that prevents individual identification, such as calculating the percentage of users within a particular telephone area code.
To enhance user experience, easy and its third-party partners may utilize cookies, web beacons, pixel tags, and similar technologies. These tools help provide personalized content and streamline website navigation. Users who prefer not to have cookies stored on their devices can adjust their browser settings to decline them.
IP Address Collection and Usage
An Internet Protocol (IP) address is a unique identifier assigned to a device by an Internet Service Provider (ISP). When users visit the easy platform, their IP address is automatically recorded in server log files along with visit timestamps and pages accessed. Collecting IP addresses is a common practice across the internet and serves to enhance website functionality and security.
Managing Your Account and Personal Information
Managing and Updating Your Personal Information
Users with a registered account on easy can update their personal information at any time by logging into their account on the platform. If we decided to have guest account, users who place orders as guests do not have the ability to view or modify their details on the website once an order has been submitted. Any necessary changes affecting order fulfillment should be communicated directly to the respective restaurant.
Email Address and Contact Information Usage
To create an account on easy, users are required to provide a valid email address or other relevant contact details necessary for online and phone communication. This information is used to confirm orders, delivery orders and facilitate communication in case of any issues related to an order. As an email address is essential for account registration, users will not be able to sign up or place orders without providing one.
Users can access, update, modify, or correct mistakes in their details through the platform.
To ensure efficient order processing and service delivery, easy may share relevant contact details such as first name, last name, delivery address, and phone number with partner restaurants, business partners, third party logistics services fulfilling user orders. This information is also utilized to enhance user experience, streamline platform functionality, and comply with legal requirements.
User contact details may be disclosed to easy’s staff and third-party service providers involved in order fulfillment, technical team, website performance analysis, or customer support. However, easy does not sell or share personal contact information with unauthorized third parties, except as outlined in this Privacy Policy or when legally required to do so; for example, by court order or for fraud prevention and law enforcement purposes.
Transactions and Order Processing
Payment Methods and Data Security
When placing an order through the easy platform, users are required to select a preferred payment method. easy is not interested in collecting, storing, or retaining any debit or credit card details, as payments can be made cash directly to the delivery champion upon delivery. In some cases, certain restaurants may require online debit or credit card payments as the sole payment method.
For online transactions, easy securely transmits users’ payment details directly to the relevant third-party payment gateway in an encrypted format, in full compliance with internationally recognized security standards and protocols. easy does not collect, process, or store any customer card details on its own systems.
All card information is encrypted and securely stored by the payment gateway. easy only receives transaction confirmations from the gateway and does not have access to full card data. Funds are first processed by the payment gateway and then transferred to easy through standard bank transfers. By using easy’s payment services, customers acknowledge that their card details are handled exclusively by the payment gateway under its security and data protection policies.
Order Processing and Information Sharing
When placing an order through easy, users are required to provide personal details such as name, address, phone number, email address, location and other relevant information necessary to process and complete the order. This information is shared with the selected restaurant/business partner and third-party delivery company for order fulfillment purposes.
easy has agreements in place with all business partners and service providers that prohibit the further processing or disclosure of personal information beyond what is required to complete the transaction. User details are also utilized to provide order status updates and ensure proper communication.
Personal information is treated as confidential and will not be shared with business partners or affiliates without placing order with them. It will only be disclosed to third parties when required by applicable laws or legal obligations. Marketing emails are sent to all easy users who registered on the platform.
Handling and Protection of Health Data
When placing an order for prescription medication through easy, users are required to provide relevant health-related information "Health Data" along with identification details. This information is securely transmitted to the selected pharmacy, following globally recognized security standards and protocols. All partner pharmacies operate under strict agreements that prohibit the disclosure or further processing of Health Data beyond what is necessary to fulfill the prescription order. The provided Health Data is used exclusively by the selected pharmacy for order processing purposes.
easy does not store any Health Data. However, a copy of the user's identification may be retained for identity verification and documentation purposes, in compliance with applicable regulations.
Cookies and Website Interaction
How We Use Cookies and Your Control Options
When you visit the easy platform, our server sends a small data file known as a "cookie" to your device. This cookie helps identify you as a returning user and streamlines your experience by retaining certain preferences and contact details, reducing the need for repeated entries. Cookies are completely safe, do not contain viruses, and can only be accessed by the server that issued them. Users have the option to accept or decline cookies by adjusting their browser settings. However, please note that disabling cookies may limit access to certain features and functionalities of the easy platform.
Website Interaction and Analytics Data
As users navigate through the easy platform, we collect data related to “but not limited to” website interactions, including pages visited, features utilized, and time spent on specific sections. This information is collected anonymously and is not linked to any individual user.
easy utilizes this data to enhance the overall user experience, optimize website functionality, and analyze purchasing behaviors. Additionally, this information may be used to ensure compliance with legal requirements, improve service offerings, and deliver personalized or relevant advertising content either directly on the easy platform or through third-party websites. This data is shared only with authorized easy personnel and trusted third parties involved in order fulfillment, transaction processing, website analytics, and platform support.
Third-Party Data Sharing and Advertising
Third-Party Links and External Privacy Practices
This Privacy Policy applies solely to easy and does not govern the privacy, data handling, or other practices of third parties, including affiliates or external websites linked from the easy platform. We are not responsible for the policies or actions of any third-party entity. The presence of a third-party link on our platform does not constitute an endorsement by easy or its affiliates. Users are encouraged to review the privacy policies of any external sites they visit.
Third-Party Advertising and Tracking Technologies
easy may engage third-party advertising companies to display advertisements on our behalf. These companies may use cookies and tracking technologies to assess the effectiveness of advertisements and to deliver personalized or relevant promotional content and recommendations either on the easy platform or on their own websites.
Marketing and Data Sharing Preferences
easy might sell or rent users’ personal information to third parties. Moreover, we may combine user-provided information with data collected from other sources to enhance and personalize our services, content, and advertising.
Users who prefer not to receive marketing communications via email or wish to opt out of personalized advertising programs can update their preferences by contacting us via email
Information Disclosure and Security
When and Why We Share Your Information
easy may share user information with authorized staff and third parties directly involved in order fulfillment, website analytics, and customer support services. Additionally, easy may disclose personal information when necessary to protect legal rights, respond to actual or potential harmful activities, or when there is a legitimate belief that such action is required to comply with legal obligations, including governmental requests, court orders, or other legal processes or to safeguard easy’s assets, user rights, or public interests. This may also involve sharing information with relevant organizations for fraud prevention and credit risk management.
Circumstances Under Which We Share Your Information
easy may disclose PII in the following circumstances:
Publicly Shared User-Generated Content
Content submitted by users, such as reviews of services or restaurants and social media preferences such as pages marked as "Liked" or "Recommended" or “Followed”, may be publicly accessible. Therefore, easy cannot guarantee the confidentiality of any PII included in user-generated content.
Use and Sharing of Non-Personally Identifiable Information
As Non-Personally Identifiable Information (Non-PII) does not reveal an individual’s identity, easy may utilize it for various purposes, including analysis and business improvement. Non-PII may also be shared with affiliates and third parties as required. In some cases, Non-PII may be combined with PII, such as linking a user’s name with their geographical location. If this occurs, the combined data will be treated as PII under this policy for as long as it remains linked.
IP Address Usage and Disclosure
IP addresses are collected and used for purposes such as analyzing website traffic, diagnosing server issues, and managing platform performance. easy may also use and disclose IP addresses in the same manner as Non-PII where necessary. However, unless required by applicable law, easy treats IP addresses, server log files, and related data as Non-PII.
Security and User Protection
Our Commitment to Data Security
easy employs advanced security measures to safeguard user information. Secure pages are used for data collection, and critical information is stored properly to maintain confidentiality. We implement a combination of technical and administrative protocols to ensure the security, integrity, and privacy of data stored within our system.
Our servers utilize Secure Sockets Layer (SSL) encryption technology, which is compatible with leading web browsers, including Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, and others, to provide a secure browsing experience.
Protecting Your Information and Reporting Security Concerns
easy implements appropriate organizational, technical, and administrative measures to safeguard PII under our control. However, while we take extensive precautions, no data transmission over the internet or storage system can be guaranteed to be completely secure.
We strongly advise against sending sensitive information via email. If you suspect that your account security has been compromised or believe your interactions with easy are no longer secure, please notify us immediately using the platform. Please note that reporting security concerns via physical mail may result in delays in our response.
Account Deletion Process and Data Retention
easy provides users with the option to delete their accounts through the mobile application. However, if there are any pending transactions or outstanding balances, account deletion will not be possible until all transactions and payments are fully settled.
To delete your account using easy mobile application, follow these steps:
Please note that after deleting your account, certain information may be retained if required for legal compliance or to fulfill legitimate business purposes, such as defending against legal claims, preventing fraud, or ensuring protection against abusive activities. However, once your data is permanently removed from the system, it cannot be recovered.
Communications and Marketing
At easy, we are committed to provide the highest level of service. To keep you informed, we may periodically send updates about our products, services, special offers, discounts, promotions, and campaigns that may be of interest to you.
If you no longer wish to receive such communications, you can unsubscribe at any time by contacting us via email.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.